Ten4

A big thanks to Ten4 and all at Channel 4 for last Friday.

Thank you to Ben Walker, Ed Robinson, Richard Burdett and Ohna Falby.

Special constables

Billboard work for Special Constables. This is the primary image with back up adverts following on the web and print.

Lonely Planet

DLKW - Delaney Lund Knox Warren

I'm currently working in London working on TV campaigns for Opel and a digital campaign for Tena.

TV - Anti Smoking

Final Scene has MVO : Habits are meant to be broken

Boots - Always and Everyone

Please Switch Off (Energy Saving Trust)

Here are two more scamps for EST that I'm working on. It's again around the theme of "Switching Off"

Energy Saving Trust

I did two TV shorts to encourage people to switch off unused lights when they go out the house and to remember to do their part to help conserve energy.

These pieces would be placed at the start and end of a TV break, similar to the Cadbury's adverts on 'Coronation Street'. The TV show that they would feature on could be selected to target a specific market.

Flirtbox Billboard Campaign

This work was completed with my creative partner.The series of billboard adverts were entered into the MPA Roses Awards 2007. Although the work was nominated, we just missed out on getting one of the top three awards.

Soulmates.

Click to enlarge image.
If you want to know more contact me

NSPCC

This work forms part of my ongoing partnership with Chris Monk. Chris and I have been working together as a creative team bringing both art direction and copywriting skills to new projects. The work for the NSPCC was designed to help highlight the problem teenage boys have in talking about issues. Whilst presenting the brief in a new and original way, it was important that it still supported the central message of the NSPCC. The site is aimed at 12-15 year old males and aims to communicate the importance of talking about the issues that affect them and the people around them. Our creative strategy was to focus on the unique experience of males when their voices "break". The site explains the physical and physiological changes that occur when a male’s voice breaks. It has the option of users uploading their own image to act as the avatar on the site. The avatar is used to demonstrate the vocal exercises. If the user uploads an avatar, then the system will attempt to detect if a microphone is active on the user’s computer. If it is, then all the voice actions from the user’s PC will translate to basic voice movements on the avatar. As the user goes through the vocal exercises, the default avatar will demonstrate the vocal movements before the user’s avatar then takes over repeating the exercise. The user’s performance will be rated before he can move on. If the user does not have a microphone, then the website will use the default avatars. The site goes through basic skills (physical) and advanced skills (physiological) before leading them to an easy to navigate guide on the NSPCC site. This compliments the brand without detracting from their main message.
The concept was entered into this year's YCN (Youth Creative Network)

Hello - was it me I was looking for?

I recently made a new business card. The copy reads "Your body says more than a card ever could" - a reinterpretation of some previous work from a 'Professional Practice' book. Due to receiving positive feedback during the 'professional practice' work, I wanted to continue the theme in my business cards. I stand by the statement, I feel that you can gain more from meeting a person than you can through a card or e-mail. So if anyone would like to meet me, contact me here.

Water, Water Everywhere

I worked on a campaign to encourage water conservation. The Water Pledge is an online experience where users can explore the planet via a “Google Earth” style navigation. It differs however in that the planet they explore is a barren and dry earth – void of water. Locations and names have been changed to reflect this e.g. “The Atlantic Desert”. The user can make water pledges. These pledges range from turning off the tap to charity donations. Signing up for each pledge will return a certain amount of water back to the virtual earth. Users can then explore the impact of their choices. The users would be then prompted on a regular bases to renew their pledges to encourage them to see the ongoing effects of their choices The Earth Image can be used on supporting media including postcards featuring a hologram of the planet and its changing states.