I worked on a campaign to encourage water conservation. The Water Pledge is an online experience where users can explore the planet via a “Google Earth” style navigation. It differs however in that the planet they explore is a barren and dry earth – void of water. Locations and names have been changed to reflect this e.g. “The Atlantic Desert”. The user can make water pledges. These pledges range from turning off the tap to charity donations. Signing up for each pledge will return a certain amount of water back to the virtual earth. Users can then explore the impact of their choices. The users would be then prompted on a regular bases to renew their pledges to encourage them to see the ongoing effects of their choices The Earth Image can be used on supporting media including postcards featuring a hologram of the planet and its changing states.
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