TDA

Just finished work on the TDA pitch, it was a quite a few late nights and early mornings but really fantastic work that we produced that I will hopefully be able to show here soon.

We did some great DM packs that I will find a way with sharing with you here.

Here is a taster of some of the experiments that went into designing the packs

Febreze.co.uk

The Febreze website that I've been working on has now gone live and you can take part in the interactive survey.

Crayola Direct Mail

A DM piece for Crayola Washable crayons - the receiver can doodle using the crayon on the walls of the house, which can be wiped off. The envelope has a slight wax coating to resist the crayon so the receiver can reuse it.

It serves as an example of how easy it is to use Crayola Washable.

Trevor Beattie Visit

Thanks to Trevor Beattie from BMB for visiting the other day and for his advice and help. It was good to hear about his plans to go into space and a native brummie again.

We Are Macmillan.

We Are Macmillan Integrated Campaign to help promote the charity.

The campaign centres around a balloon with the "big C" on it. Viewed differently, on its side it becomes a "big smile". Thank you to Joshua for the input on the campaign "We Are Macmillan. Cancer support, We help turn things around."

Compeed Blister Digital Banners

Compeed Web Double Banners.

Compeed do a range of blister patches for walking and trekking - this is a double web banner advert using video. The first banner is of a walker's feet, shuffling on the spot giving the impression of discomfort. When the cursor moves over the banner it turns to a cut away diagram and the cursor transforms into a Compeed patch. The user can then place the patch over the area of discomfort. Once the patch is applied it triggers the walker banner to return to the video and to walk off from the main banner into the smaller top banner. This in turn links to the main site whilst the Compeed logo remains in the main bar

Spam.

Special constables

Billboard work for Special Constables. This is the primary image with back up adverts following on the web and print.

Please Switch Off (Energy Saving Trust)

Here are two more scamps for EST that I'm working on. It's again around the theme of "Switching Off"

Flirtbox Billboard Campaign

This work was completed with my creative partner.The series of billboard adverts were entered into the MPA Roses Awards 2007. Although the work was nominated, we just missed out on getting one of the top three awards.

Soulmates.

Click to enlarge image.
If you want to know more contact me

NSPCC

This work forms part of my ongoing partnership with Chris Monk. Chris and I have been working together as a creative team bringing both art direction and copywriting skills to new projects. The work for the NSPCC was designed to help highlight the problem teenage boys have in talking about issues. Whilst presenting the brief in a new and original way, it was important that it still supported the central message of the NSPCC. The site is aimed at 12-15 year old males and aims to communicate the importance of talking about the issues that affect them and the people around them. Our creative strategy was to focus on the unique experience of males when their voices "break". The site explains the physical and physiological changes that occur when a male’s voice breaks. It has the option of users uploading their own image to act as the avatar on the site. The avatar is used to demonstrate the vocal exercises. If the user uploads an avatar, then the system will attempt to detect if a microphone is active on the user’s computer. If it is, then all the voice actions from the user’s PC will translate to basic voice movements on the avatar. As the user goes through the vocal exercises, the default avatar will demonstrate the vocal movements before the user’s avatar then takes over repeating the exercise. The user’s performance will be rated before he can move on. If the user does not have a microphone, then the website will use the default avatars. The site goes through basic skills (physical) and advanced skills (physiological) before leading them to an easy to navigate guide on the NSPCC site. This compliments the brand without detracting from their main message.
The concept was entered into this year's YCN (Youth Creative Network)

Hello - was it me I was looking for?

I recently made a new business card. The copy reads "Your body says more than a card ever could" - a reinterpretation of some previous work from a 'Professional Practice' book. Due to receiving positive feedback during the 'professional practice' work, I wanted to continue the theme in my business cards. I stand by the statement, I feel that you can gain more from meeting a person than you can through a card or e-mail. So if anyone would like to meet me, contact me here.

If you do a number 1 or a number 2

If you do a No1. or a No2. Don't forget to do a No.3

The Prime Minister in his Pants

Like Roger Hargreaves before me, I've always had the secret desire to try my hand at writing a children's book. I thought it would be a great exercise to re-interpret a large body of copy for a young audience, as well as giving me a chance explore its potential in art direction.

I choose to look at the Prime Minister and his relationship with his advisers by adapting the story of the Emperor's New Clothes.