Bic Lady Razors .
Web Page Double Banner as seen on such sites as lastminute.com and brandrepublic.com.
The top banner shows a patch of hair and the mouse cursor turns into a Bic razor. As the user goes over the patch, it shaves the hair revealing the copy and logo bit by bit. Whilst this is happening the second banner plays a repeating clip of an empty swimming pool with the water moving. Once the logo is revealed a second clip plays of a woman walking into frame and diving into the pool.
The idea shows how Bic enables woman to get rid of unwanted hair which in turn allows them to do more.
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